The airline is a subsidiary of The Emirates Group, owned by the government of Dubais Investment Corporation of Dubai. The analysis provided us with the certain weakness and strengths of Emirate Airline with regards to its competitors. Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. The awards help reinforce the firms brand image globally. The Groups cash balance was AED 19.8 billion (US$ 5.4 billion), down 23% from last year mainly due to weak demand caused by the various pandemic related business and travel restrictions across all of the Groups core business divisions and markets. Our academic experts are ready and waiting to assist with any writing project you may have. You can reach us out at [emailprotected] .Disclaimer: The views and opinions expressed in any article on the website are solely those of the authors and do not necessarily reflect the official policy or position of companies in context. However, the threat of new entry is low because of the high capital/resource requirements and brand equity enjoyed by established carriers (Sheffi 2006). Economically the country has seen many ups and down in the previous years. Together with Dubais undiminished ambitions to grow economic activity and build a city for the future, I am confident that Emirates and dnata will recover and be stronger than before., He concluded: In the year ahead, we will continue to adopt an agile approach in responding to the dynamic marketplace. Notably, in Australia dnata began ground handling for Qantas at most of its major airports and GTA dnata, its joint-venture company in Canada, was awarded a five-year ground handling license for ramp, passenger, and cargo warehousing services at Vancouver International Airport. Study for free with our range of university lectures! Dess, M, Lumplin, C & Eisner, F 2007, Strategic Management: Creating Competitive Advantages, McGraw-Hill, New York. No plagiarism, guaranteed! Emirates adopted a growth strategy based on operational efficiency and cost reduction. Technological the country is also growing, likewise in telecommunication industry Etisalat is the market leader, and providing best services in telecommunication industry around the world. Do you want us to design a market survey or write a market research report as per your specific requirements? To track regional businesses and to the . dnata leveraged its established home market presence and the re-opening of Dubai for international travel to promote the UAE, and its UAE-based tour operating division Arabian Adventures started new experiences. IvyPanda. During the year, Emirates successfully restructured various aircraft leases and loans. IvyPanda. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. And the government is working hard for the development of UAE. Quantifying Emirates' economic impact in Europe 2 Figure 2. It enables the airlines to present its brand in through the most effective channels. What is Stakeholder Analysis? Its main hub is Dubai, UAE. 2011). In very short time span the company has establish it some a major competitor of other airlines. With reduced flight and travel activity across the world, dnata's total revenue decreased by 62% to AED5.5billion (US$1.5 billion). 2. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. Analysis of Competitive Strategy and Position. The later part will in detail mentioned the targeted audience and the need and wants of that targeted audience. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. They pay they gives to their employees are merit base pay as well as the pure performance based pay. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Positioning is referred as creating the image of your product in the mind of that divided potential market. Emirates Airlines Annual Report 2019 - https://cdn.ek.aero/downloads/ek/pdfs/report/annual_report_2019.pdf, 2. Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Thus, the LCC-dominated markets in Asia, including China, India, Malaysia, and the Philippines, are potential destinations for Emirates (Damuri & Anas 2008). This is IvyPanda's free database of academic paper samples. Throughout an incredibly tough year with a fast-changing global travel environment, dnatas Travel division focussed on initiatives to support its customers and provide value. Moreover, Etihad Airways is also providing best services and providing full customer satisfaction. DII impact from Emirates' operations 5 Figure 4. Twenty year ago, Emirate Airline was born as the official airline of UAE. For them their main aim is that they provide such services that their customers get full satisfaction. In Singapore and Australia, it introduced new high-tech cool dollies to enhance its pharma and perishables handling capability; in Italy its subsidiary, Airport Handling SpA, partnered with Beta Trans to provide full cargo services to customers at Milan Malpensa Airport; and in Indonesia, dnata entered the market through a partnership with PT UNEX Rajawali Indonesia (UNEX) where both entities will make joint investments in ground handling facilities, equipment, and training. Our economic impact Please click here for more information. For frequent flyers, Emirates Skywards offered generous extension on Tier status and Miles validity until 2022, and launched various initiatives to help its members earn and redeem rewards even if they are unable to immediately travel. Top Quality. The wholesaler and retailer through the use of their cargo services send their products to end customer. Emirates invested to upgrade its signature A380 experience with new Premium Economy seats and other product enhancements. Need a custom Report sample written from scratch by DII impact of Emirates' A380 deliveries in 2013 6 Figure 5. Airlines can utilize travel agencies, advertisements and the internet to promote their brand. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. Although each of the three strategic alternatives represents a viable option for Emirates, cost, financial risk, and customer service considerations make the second strategy the best choice for implementation. Web. Maximova (2019) opined that stakeholders' analysis can be regarded as a tool for generating ideas about actors or individuals to analyse and understand their intentions, behaviours, interests and relations; accessing the influence they bring on decision-making and . 1. Therefore, ensuring the quality services is the foremost strategy of the airline. We utilize security vendors that protect and All Rights Reserved. Factors on which these airlines positioned their brands, Above data clearly show that in term of quality, price, availability and promotional activities the top of the mind brand is Emirates Airline. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Please note that you agree to receive email updates from us on our new reports and solutions. The acceptability criteria applied to Emirates can indicate the stakeholders expectations, expected returns/profits, and inherent risks. The Emirates Airline also position their products on following above mention factors in mind of their divided potential market. Therefore we take the rating scale of 1-10 to rate these factors. According to an article it is clearly mention that Etihad along with Emirate Airline are providing tough time to its competitors. Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. The risk of strategic drift for the Emirates is low because of the firms IT solutions segment. Europe also has been target of terror in recent times and these will have an impact on tourism and travel and subsequently Emirates business. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. The only recommendation is that, they have to position their marketing activities while considering all their competitors. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/, IvyPanda. For the purpose of identifying the target audience marketer first have to divide the market into different segments and then on the basis of their needs and wants offering them the desired product (DeMers, 2012). As for as natural resources are concerned UAE is rich in two of the biggest natural resources i.e. petroleum and natural gas reserves. Emirate Airline is positioning their product on the basis of price. This report presents a strategic analysis of Emirates Airline, a Dubai-based national carrier with operations in three segments: airline, in-flight, and all other (MarketLine 2014, para. Economies and companies that entered pandemic times in a strong position, will be better placed to bounce back. The airline has a cost reduction model that entails a lean workforce and young fleet compared to other players gives it a strong competitive profile (Jammoul 2014, p. 7). 1. From this mean that we have to clarify that who are our potential buyer who will enjoy our services. 2, pp. and the flag carrier accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. 23, no.1, pp. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Emirates hotels portfolio recorded revenue of AED 296 million (US$ 81 million), a decline of 49% over last year as the events business dried up and facilities had to shut temporarily due to the pandemic. 391-398.
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