For more than 40 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 1 billion pouches to date. The thing I understood from the very beginning was that my brand was Big League Chew. "This was uncharted territory for us," Nelson told ESPN's Darren Rovell. One evening, the two pitchers watched in disgust as some of their younger teammates tried to spit tobacco juice on each others' white cleats. Hall of Famer Tony Gwynn, who dipped his whole career, died of cancer of the salivary gland. Maestas talks with SBJs Abe Madkour about the early days of Navigate, which he said he founded with too little knowledge, though good fortune as far as timing made up for my mistakes. Maestas traces his career path and personal development, and highlights the attributes and practices that he believes help make a successful business person and human being. Field hocked another glob of brown discharge at the ground. Who was this 11-year-old kid, the one with the beautiful older sister? With this being the first in-person show since 2019, it is an important one and a chance to reconnect with our buyers. Big League Chew Bubblegum! ". Please check back soon for updates. What appeals to you about the USA Softball and New Era deals? They chew it pretty much all the time: Baseball is one of the few sports that one can play while chewing gum, so it makes sense that its players would be eager to take advantage of that. Some of them are really far out.. 2023 Leaders Group. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Rob Nelson is a member of Richest Celebrities and Journalists. [1] It was then pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by fellow Maverick and former New York Yankee All-Star Jim . One of those stories was a Sporting News brief announcing open tryouts for an independent team called the Portland Mavericks founded and owned by former actor and Hollywood mogul Bing Russell. Gemini is excellent at guiding change and transformation. Photo by Lane Stewart/Sports Illustrated/Getty Images. Jim became my business partner on a handshake. Rob Nelson (born June 5, 1978) is famous for being journalist. Did you ever get any guff from the governmental or activist organizations? . Pittsburgh Pirates manager Clint Hurdlea huge fan. They gave us a three-year deal. They are a specialty company that made stuff like bubble-gum shoelaces, and bubble gum in the shape of records and hamburgers. And what Field was doing fascinated Nelson. Another inspiration for Big League Chew, beyond Todd Fields shredded licorice, was seeing guys in the bullpen who chewed tobacco having competitions on how far or how accurate they could spit. Los Angeles Dodgers shortstop Corey Seager told ESPN he chews a lot of gum, but only Big League Chew's Outta Here Original flavor. More than two decades of archival stories, profiles, research and data. And its great gum. The result was predictably terrible. [2][3] Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. He took a very simple idea, says Field, who went on to become an accomplished actor and filmmaker, and became an evangelist for it.. Nelson bought out Bouton's interest in Big League Chew in 2000 and has remained with the brand ever since, including a move from Wrigleywhich was sold to Mars Inc. in 2008 for $23 billion . Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. I said, Im not leaving this town. Maestas, a member of Sports Business Journals Forty Under 40 class of 2015. The photo appeared with an article titled "By Gum! It's a field-level bar now, where high-rolling fans of the MLS's Portland Timbers watch games and sip cocktails, but back then it was the Mavericks' raucous bullpen, where the washed-out and washed-up, the has-beens and never-weres at the bottom rung of pro baseball, passed the time. I shredded it with a pizza wheel. But the association with tobacco, which wasnt meant to be taken literally, upset some parents. I was a pitcher for the Portland Mavericks, and there was a teenage batboy named Todd Field. Youve innovated in terms of flavor selection and today you sell gumballs in addition to the shredded gum. Hes an Ivy Leaguer, a world traveler, a former professional baseball player and his legacy is bubble gum. He was making $300 a month with the Mavericks. Adam takes a trip to Portland, Oregon to meet with Rob Nelson, the cofounder of Big League Chew, in this clip from Season 1, "Only in the 80's."#AdamEatsthe8. Rob Nelson (Big League Chew Gum Creator) Baseball has taken Rob Nelson all around the world and it gave him his ticket into the Baseball Hall of Fame. To get here was no little task. Nelson's nickname was Nellie, and he was a fan of Hall of Famer Nellie Fox, one of many ballplayers that kept a large wad of chewing tobacco in his mouth while he played. In the past, it has featured a variety of artwork and the likenesses of several retired players. They said they liked the fact that they could share it easily with their teammates or friends, that they could open up the pouch and someone could take a pinch. We are always looking for new markets for our products. Sheinin conducted an interview with Nelson for the lengthy, detail-rich piece while the writer and entrepreneur sat in Providence Park: That's Nelson himself, a former minor league lefty of no renown whatsoever, on the front of the pouch -- the model ("About 30 years and 50 pounds ago," he cracks) for the cartoonist who drew the original design. For more than 35 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 800 million . 272 views, 17 likes, 2 loves, 3 comments, 1 shares, Facebook Watch Videos from Big League Chew: In honor of our 40th anniversary, #DYK that inventor, Rob Nelson, was a former left-handed pitcher for. Over 800 million pouches of Big League Chew have been sold since 1980. The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!" Rob Nelson joins Michael Rasile on For the Love of Sports to discuss his baseball career and how he was able to take a couple innings of shooting the breeze . An example of data being processed may be a unique identifier stored in a cookie. ''He's going to keep pitching until he finds a continent that can't hit him.''. Ron Riveras first Washington draft pick is in limbo. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green (sour apple) and bright purple (grape). Royalties from Big League Chew have enabled Nelson to pitch on three continents. A lefty hurler while earning a degree in philosophy at Cornell University, he went on to a long career as a journeyman on teams in places as far flung as South Africa and Australia. We and our partners use cookies to Store and/or access information on a device. Youre a former big-leaguer! Jim said to him, Look at this. Nelson purchased an at-home gum-making kit that he saw an ad for in the pages of People magazine and got to work producing a batch of the stuff in the kitchen of Fields parents. They even liked the name Nelson had settled on: Big League Chew. It wasnt the real thing, but it also wasnt going to leave you doubled over in the outfield grass, vomiting up your Cheerios, if you happened to make the mistake of letting some of that tobacco juice go down your gullet. As one of the millions of kids who grew up playing ball with a wad of pink saccharine goo nestled in my cheek, I felt a certain nostalgic charge talking with the man behind Big League Chew. San Francisco Giants catcher Buster Posey loves the gum. Despite a lack of a viable prototype gum, Bouton did his part by pitching the idea to several baseball-affiliated companies. Follow him at @jakemalooley on Twitter. Today, of Fords roughly $45 million in annual revenues, 35-40 percent of it comes from Big League Chew. I brought the gum down to the stadium for the guys to try. Anyway, Todd had a pouch full of licorice that he had chopped up because he wanted to look cool like one of the older ballplayers. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Something that would be playful but show my gratitude to the university. I like to think of Big League Chew as the In-N-Out Burger of confections. Online estimates of Rob Nelsons net worth vary. The exchange planted a seed in Nelson's brain. He reaches into his pockets for a piece of paper, holds it up to his mouth and disgorges a giant wad of flavorless trash. Nelson:Several years ago, we made a real effort to reach the young audiences. In baseball, youre sitting around between innings and between plays. It was the perfect name for the gum. They thought, This will be a cool novelty. "This was uncharted territory for us," Nelson told ESPN's Darren Rovell. Gemini is all about output, so these twins love to chat and often speak with their hands. https://www.sportsbusinessjournal.com/Daily/Issues/2022/05/25/Marketing-and-Sponsorship/Big-league-Chew.aspx. The gum would remain pink. Allan Brettman | The Oregonian/OregonLive. And on a handshake, we became partners.". When I was growing up, some parents saw the shredded gum as an introduction to Red Man and the like, just as they viewed bubble gum cigarettes as a gateway to smoking Marlboros. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Here's what he told MLB Network Radio: "The truth is, it was in the bullpen in the summer of 1977 . He currently resides in New Jersey, United States. This year, we launched the Big League Chew TikTok account, and it took off immediately. What would you call it? I remember saying, I dont know, uh, Big League Chew?. The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. His wad of gum nice and worked-over now, with the sugar dissolved and the consistency perfectly rubbery, Nelson blows a bubble the size of his head and lets it collapse into his face, leaving a pink mask of sticky sweetness across it. One brand, Big League Chew, became famous over the years for its baseball-centric packaging, and it turns out its creator, former Independent Leagues pitcher Rob Nelson, came up with the idea on a whim while sitting in the bullpen for his team. "But we finally decided on Big League Chew.". He has plans to take a trip this spring with several friends to Princeton, N.J., to celebrate the 40th anniversary of one of his greatest collegiate triumphs -- when he led Cornell to a 2-0 victory, pitching a two-hitter against the Tigers. A long, long time ago, Rob Nelson, "Nellie" to his friends, invented this stuff, and gave it its name Big League Chew. Already a subscriber? 10 college athletes having signed on to promote the gum on their social accounts, SBJ Spotlight: Rich McKay of AMB Sports and Entertainment, Anquan Boldin on how the Players Coalition continues to fight for social justice, Jalen Rose on being a business-minded athlete, and why NIL is good for college players, Bill Simmons on the creation of ESPNs 30 for 30 documentaries. "Dan said that we couldn't patent [the idea], but we could certainly protect it with trademarks and copyrights and so forth," says Nelson. Im getting goosebumps just being here again.. I read an article in People Magazine on how to make your own bubblegum, and I remember telling my dad when we signed the first deal that I think I wouldn't have to paint houses in the summer anymore because this gum might pay for the summers. Big League Chews inaugural package in 1980. Taste that memory. Jim Bouton took one look at Bills drawings, and he said, These guys look like Portland Mavericks! The Mavs were scruffy and paunchy, with a cigarette and a beer in the clubhouse. He cocks his head sideways, stuffs the teeming hunk in his mouth and starts chomping. He said when he was in high school, he used to chew Ground Ball Grapebut then he hit a bunch of grounders, so he doesnt chew that flavor anymore. How did former American League all-star Jim Bouton of New York Yankees fame, of Ball Four fame wind up sharing a bullpen with Rob Nelson? Eventually, Nelson was allowed to suit up for the Mavericks, and eventually, he got into some games. Nelson wanted to move production back to the United States (in recent years it had been manufactured in Mexico) so he purchased the gum shredding and packaging machines from Wrigley and discovered the small company Ford Gum and Machine, based in Akron, N.Y. Bouton would also be the sole investor, sinking $10,000 into Nelsons idea. "Right now, I'm the unofficial gum of Cornell baseball," says Nelson. Did you get gum requests from MLB players? Hes lost in baseball, oblivious to the youth soccer camp taking place on the artificial turf, right about where second base used to be. New Era saw Big League Chew as an opportunity to have some fun with new cap designs, and the collaboration felt like an inevitably. I had a great run for somebody who, frankly, just wasnt that good. It was his halcyon days in the mid-70s with the independent Portland Mavericksthe ball club owned by Bonanza actor Bing Russell, the father of movie star and former minor-leaguer Kurt Russellthat led Nelson toward improbable baseball immortality with his invention of one of the most legendary sports-associated confections. Why Portland? Baseball Drops Nail-Biter to Penn in Home Finale, Five-Run Eighth Aids Baseball to First Win at Booth Field, Baseball Hosts Penn in Final Trio of Home Games in 2023, Baseball Swept by Princeton as Booth Field Officially Gets Dedicated. How do you capitalize on that while having a message that goes beyond the nostalgia play? Save my name, email, and website in this browser for the next time I comment. Nelson visiting the Baseball HOF; BLC has a sponsorship/licensing deal with the Hall and bills itself as "The Hall of Fame Bubble Gum" Big League Chew. I didnt think things like Big League Root Beer or something would be very fun. 11111062_1152825941410092_8406608481365328762_o.jpg. Hearst Magazine Media, Inc. All Rights Reserved. By the time Nelson got the taste right and sold the idea to Amurol Products, a subsidiary of Wrigley on a three-year contract that earned him five percent of all profits, a share he would continue to split with Bouton for 20 years (buying him out in 2000) the professional gum-makers had already nixed the idea of brown/black gum. All rights reserved. Nelson was a fledging player who sometimes got on the field but mostly stuck to selling tickets and coaching youth baseball camps. Nelson himself put up nothing because he had nothing. Post Sports Live debates whether Major League Baseball's All-Star voting process needs to be revamped. By Preston Bounds 5.25.2022. Field, who couldnt have been older than 11 or 12, took a Redman chewing tobacco pouch from his pocket, scooped out of a bunch of gunk, and stuffed it between his cheeks and gumline. Gemini moves too fast to care about embarrassing missteps: They simply move on. Finally, Amurol Products, a subsidiary of the Wm. Rather than brush Bouton off, the company embraced the idea of a gum that would be sold in a pouch and was a play on kid-friendly chewing tobacco. Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. Rob Nelson was born in New Jersey, United States on Monday, June 5, 1978 (Generation X). He didnt have a car, or furniture. Absolutely. Responses have been edited for clarity and brevity. Nelson ordered the kit, and on Feb. 6, 1979, in the kitchen of Todd Fields parents, he cooked up the first batch of Big League Chew, using root beer extract and maple syrup as flavoring and coloring agents shooting for a brownish-black color that mimicked chewing tobacco. The kid, Todd Field, was the batboy. I bought a case of the stuff. Eventually, in 1977, in what would be the final home game in the Mavericks short but storied existence, he got his only professional win in the states. So Nelson went to Portland. The original illustrator was Bill Mayer, a really talented artist out of Decatur, Georgia. Year. One brand, Big League Chew, became famous over the years for its baseball-centric packaging, and it turns out its creator, former Independent Leagues pitcher Rob Nelson, came up with the idea on a whim while sitting in the bullpen for his team. As Big League Chew spread into Little League dugouts across the country, Nelson continued to pitch all over the world. Rare insight into WNBA revenue and PLL adds Mike Levine to BOD. Hes one of the most creative thinkers Ive ever been involved with, Stege said. Q: How do you pick partnerships? He put up about $10,000 for prototypes. Have you, as a businessman, ever had the itch to evolve or do you see consistency as a virtue? I had his [pitching] motion, his pick-off move. "I told him, 'I always thought it would be cool to have shredded gum so we could look as good as these guys, but not get ill,' says Nelson. The following year, in 1981, the Wrigley family sold the Cubs to the Tribune Company for $20.5 million. You have 1 All Access article remaining this month. I thought I was going to have a teaching job and coach baseball somewhere. Feel that familiar texture. Entrepreneur and former left-handed minor league pitcher Rob "Nellie" Nelson, the inventor of Big League Chew, discusses his bubble gum company's history and success in the marketplace with Mick and Mook in the upcoming episode of 'A Mick A Mook and A Mic' slated for August 18th. ". As Sheinin's story notes, Nelson is now a 66-year-old father of three who works on behalf ofBig League Chew and its current producer and distributor,Ford Gum of New York. Now,Dave Sheinin of The Washington Post caught up with Nelson, an East Coast-transplanted Portland resident, to chart the durable history of Big League Chew in a story published Tuesday. Author Jonathan Swift stated: "Discovery consists of seeing what everybody has seen and thinking what nobody else has thought.". Then hed let the black goo dribble down his chin or hock it in the dirt. When children of the 1980s and 90s meet Rob Nelson, they share with him a version of the same misty, water-colored memory: the dusty dugout of a hometown baseball field, a scrappy summer little-league team, and a communal pouch of Big League Chewthe shredded bubble gum that Nelson, a former minor-league pitcher, invented in 1979. "But these guys epitomize what is good about the game of baseball and the time is right.". I remember looking through a one-way mirror during market research studies and hearing kids talk about why they liked Big League Chew. Nelson spoke about baking the first batch of gum, going into business with All-Star New York Yankees pitcher Jim Bouton, butting heads with activists who viewed his product as a gateway to chewing tobacco, and why a product that can be relatively difficult to find in stores has managed to endure for four decades. I baked it in batboy Todd Fields moms kitchen. (Video: Post Sports Live/The Washington Post), Local news, weather, sports, events, restaurants and more, Rob Nelson invented Big League Chew, and his bubble has yet to burst, Nats cant pull off a sweep, but show plenty of fight in loss to Mets, How a tweak from his agent helped Mason Thompson and his sinker. Wed look like tough guys but wouldnt make ourselves ill. Another inning later, Jim said to me, I really like that idea. PORTLAND, Ore. Rob Nelson dips a meaty thumb and a meaty forefinger into the pouch and pulls out a fat plug of shredded pink goodness. Looking back, Nelson can see there must have been some sort of guiding hand call it God, or fate or karma that made this all possible. Rob Nelson is a Gemini and was born in The Year of the Horse. Why trust his latest? In January 1979, I read an article about a small make-your-own-bubble-gum company out of Arlington, Texas. At that time in the minor leagues, a lot of guys did chew tobacco. Nelson pulled out a notebook he always carried one and a multi-colored pen he always had one of those, too and started writing furiously. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. It was just disgusting. He showed Nelson the tobacco tin, which was full of black licorice. "I can't stand it. I brought out the pouches. My dad, who was a police officer, used to say, Its probably cool to be rich and famous. Sales had been slacking off, as Wrigley focused its energy on newer, trendier products. Aligning a gum with baseball was also smart. I never wanted to get into line extensions. Todd Field, now an actor and director, was not included in the deal with the Wrigley Company, despite being involved in the early prototypes. With the product in hand, the pair went to all the major gum companies, using Bouton's clout to get in the door, but most were reluctant to try a product so unique. Its in the 2014 documentary The Battered Bastards of Baseball, which is available on .css-umdwtv{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:.0625rem;text-decoration-color:#FF3A30;text-underline-offset:0.25rem;color:inherit;-webkit-transition:background 0.4s;transition:background 0.4s;background:linear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webkit-background-size:100% 200%;background-size:100% 200%;}.css-umdwtv:hover{color:#000000;text-decoration-color:border-link-body-hover;-webkit-background-position:100% 100%;background-position:100% 100%;}Netflix and tells the whole story of the Mavs. It is the taste of ancient ball-glove leather, the taste of infield dirt, the taste of neon-green Gatorade out of a giant cooler in the corner of a tiny, chicken-wire dugout. Little Leaguers and amateur ballplayers could take out as much gum as they wanted and stuff the rest in their pockets. Yes. Famous as an anchor for WABC-TV (New York) and as a co-anchor for the ABC programs America This Morning and World News Now, he also briefly worked for the New Orleans CBS affiliate WWL-TV. (Nelson and Bouton received a percentage of sales.). Manage Settings It is the taste unadulterated and unmistakable of childhood. And good things did happen. Otherwise, Nellies job is simply to be Nellie. As a kid, he had done something vaguely similar, stuffing his mouth with bubblegum to resemble his idol, Chicago White Sox second baseman Nellie Fox. Community Rules apply to all content you upload or otherwise submit to this site. Here's what he told MLB Network Radio: You can hear the full story in the video up top, which includes a cameo from former Major Leaguer Todd Zeile and a do-it-yourself bubblegum making kit. We really took our connectivity with female athletes to a new level a few years ago when a girl was added to the pouch for the first time. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: Nelson visiting the Baseball HOF; BLC has a sponsorship/licensing deal with the Hall and bills itself as "The Hall of Fame Bubble Gum", Bubble gum brand partnered with New Era Cap on a line of MLB team-branded hats. This article was published more than7 years ago. Rick Wolff, a former minor league second baseman, works at Macmillan Publishing Co. April . $13.5 Million. Thats Nelson himself, a former minor league lefty of no renown whatsoever, on the front of the pouch the model (About 30 years and 50 pounds ago, he cracks) for the cartoonist who drew the original design. Amurol sold $18 million of Big League Chew at wholesale that first year, a number that well exceeded Nelson's wildest dreams. Rob Nelsons source of wealth comes from being a journalist. No longer did you have to hide the vile stuff from your mom for six days a week, then parade around right in front of her and everyone else on Saturday afternoon with a giant hunk of it in your cheek, spitting streams of brown ick into the grass every couple of minutes, like the big leaguers did. And Im comfortable. Outta' Here Original variety Big League Chew, "The Battered Bastards of Baseball: The unlikely heroes of the Portland Mavericks", "The Birth Of A Bubblegum Empire: Big League Chew's Unlikely Portland Origin", "Tar Director Todd Field Helped Invent Big League Chew", "Big League Chew founder, Rob Nelson, joins the MLB Central crew to discuss the fascinating history of the iconic bubble gum", Carson Cistulli interviews Rob Nelson, co-inventor of Big League Chew, Discussion with Nelson about the growth and management of Big League Chew, ESPN Los Angeles article about adding images to packaging, https://en.wikipedia.org/w/index.php?title=Big_League_Chew&oldid=1151513618, This page was last edited on 24 April 2023, at 14:51. Starting from humble beginnings in the Portland Mavericks bullpen (an independent Class A minor league . Good things will happen if I stay, Nelson recalls. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. He co-wrote and directed In the Bedroom, which was nominated for a few Oscars, including Best Picture and Best Adapted Screenplay. He looked at me during one game and said, Did you ever try chewing tobacco? I said, Yeah, for less than a minute. Bouton said, Yeah, me too. He comes up with a massive amount of ideas. It was Bouton who would become the first person Nelson told of his idea bubble gum in a chewing tobacco pouch, called Big League Chew out there in the Mavericks bullpen, and it was Bouton who put up the first $10,000 in seed money. The MLB has instead maintained relationships with Bazooka and Double Bubble. My daughter is a freshman at Boston University, my twins are 15 and going to public high school. There can be no other explanation. Rob is a Gemini. Amurols other products all together hadnt totaled more than $8 million. And right over there in that corner of what is now a soccer stadium but was once the home of the independent (and dearly departed) Portland Mavericks was where the idea was hatched. He has an unending supply of it. Continue with Recommended Cookies, Your email address will not be published. That question makes me think of a conversation Kurt Russell recalls having had with Jim Bouton before a Portland Mavericks game. The sister was Peggy, and Nelson asked Todd to introduce him to her. So Im comfortable and relatively anonymous. It just never made sense to me., Maybe an inning later, I said to Jim, You know, if we shredded bubble gum and put it in a pouch, we could look cool and have some fun with it. Stupid idea! No, the kid said. Gwynns former agent John Boggs mentioned to me that Tony had said during his last years: If only I had started chewing bubble gum instead of tobacco, I wouldnt be in the soup Im in now.. When Big League Chew came along shredded gum in a tobacco pouch! Jim Bouton, a former World Series hero for the New York Yankees, became my teammate on the Mavericks as he tried to mount a comeback after being away from major league baseball for a few years. Its not the way I thought Id get in, but I have no complaints.. They were not fans of Big League Chew. Since joining the Portland Mavericks in the '70s, Nelson has called the "City of Roses" Home for 40 years. Everything fell into place. Entrepreneur and former left-handed minor league pitcher Rob "Nellie" Nelson, the inventor of Big League Chew, discusses his bubble gum company's history and. It came out of the oven looking like a pan of brownies. We knew we had the older group simply based on nostalgia, but to reach the younger demographic, we needed to do it in ways that they were accustomed to. [4], Currently, it is manufactured in the U.S. by Ford Gum & Machine Company in Akron, New York, after taking over distribution rights from Wrigley and moving production from Mexico at the end of 2010. Its preposterous, he said. '57, LL.B. They dated for a while, but the important part was that one day, Nelson noticed Todd reaching into a chewing tobacco pouch and putting a hunk of blackish stuff in his mouth. $13 Million. Rob Nelson pitches for the Cornell Big Red in 1970. For a certain generation (let's just call it X) Big League Chew is a brand tied to other nostalgic concepts like Saturday morning cartoons, coach-pitch youth baseball and tear-away football jerseys.
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